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Search Engine Marketing & Optimization

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Just because you found a website... doesn't mean people will find you.

A website can be found a number of ways. One way is to send someone to the site from a business card, brochure or advertisement with a specific web address. If potential customers are using keywords to find a product, however, your site may or may not show up on Google, Yahoo, MSN, AOL, Bing or any of the other major search engines. If it does show up, it may be so far down on the list that most people searching for it will likely never even see it.

Many factors can determine where your site may show up on search engines, including subject keywords, page content, page rank and inbound links, just to name a few. One must also keep in mind that the search engines are savvy to the "tricks" that web designers have learned to improve search engine placement, and have acted accordingly. If your site has too much duplicate content, for instance, it can actually be blacklisted.

While no search engine marketing company can guarantee top organic placement on popular search engines like Google and Yahoo, there are steps you can take to increase your site's placement. And you don't have to depend on marketing reports from the same people who sell marketing services. Online analytical tools and ranking services make it easy for webmasters and clients alike to quickly follow their site's progress, and its climb up the charts.

E-Workings can be the key to navigating your customers right to your front door.

Search Engine Marketing (SEM)

SEM is the practice of using proven techniques to promote a web site and increase the site's Click-Through-Rates (CTR). Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns are among the many different types of search engine marketing. SEO involves using select keywords, carefully planned titles and the proper amount of content compared to the sites' keywords. PPC offers a way to generate search engine ads, paid for only when and if clicked by a customer, and serves as a flexible and affordable way to generate leads using practically any budget.

Click HERE to See our Latest Work and List of Clients Served

Contact us today for a free analysis of your Search Engine Marketing program.
We'll show you your weakest "links."  Then we'll show you how you strengthen them.


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